Is Your Company Unsinkable?

Venturing into business involving different cultures without adequate preparation can be just as dangerous as a ship maneuvering icy waters without charts, hoping to be lucky enough to avoid hitting an iceberg.

Unsuspecting companies may never realize that they have hit a cultural iceberg, but they will nevertheless, feel the impact.

A Cultural Iceberg appears in the form of:

• misunderstood communications
• delayed or abandoned projects
• failed contracts
• lost sales
• lost productivity
• team conflicts
• foreign assignment burnout
• loss of business and reputation

The Cost of Cultural Difference

There is no better justification for an investment in Cross-cultural Understanding and Awareness when the cost is considered. Companies such as Daimler/Chrysler Division, suffered enormous financial losses as a direct result of their failure to consider the Intercultural Contributing Factor. The need for Intercultural Training Skills cannot be underestimated.

CulturalFactor Programmes are a vital tool in the implementation and development of international companies' strategic management procedures and policies.