Is Your Company Unsinkable?Venturing into business involving different cultures without adequate preparation can be just as dangerous as a ship maneuvering icy waters without charts, hoping to be lucky enough to avoid hitting an iceberg.
Unsuspecting companies may never realize that they have hit a cultural iceberg, but they will nevertheless, feel the impact.
A Cultural Iceberg appears in the form of:
- misunderstood communications
- delayed or abandoned projects
- failed contracts
- lost sales
- lost productivity
- team conflicts
- foreign assignment burnout
- loss of business and reputation
There is no better justification for an investment in Cross-cultural Understanding and Awareness when the cost is considered. Companies such as Daimler/Chrysler Division, suffered enormous financial losses as a direct result of their failure to consider the Intercultural Contributing Factor. The need for Intercultural Training Skills cannot be underestimated.
CulturalFactor Programmes are a vital tool in the implementation and development of international companies' strategic management procedures and policies.